About 1percent media

1. Vision-first mindset

Every project starts with a clear goal and a bold question: How can this become a long-lasting, scalable media product?
We combine curiosity with strategic thinking — and we always build with purpose.

2. Focus on what works

We don’t guess. We test, measure, iterate. Our production is guided by data, platform logic, and creative guts. We don’t do one-offs — we build repeatable success.

3. Collaboration over hierarchy

Great content is a team sport. We bring together producers, writers, animators, and strategists to work as one — fast, flexible, and honest.

Clarity

We keep things simple and transparent — in ideas, in feedback, in delivery.

Ownership

Everyone on our team is a driver, not a passenger. We think like builders, act like founders.

Growth

We’re here to learn, scale, and create things that matter — not just get things done.